Metal Heavy
2009
Merchandise and Iron Maiden
What are the benefits of branded merchandise for your band? to proove a point lets take a look at one of last night’s Brit award winners.
Iron maiden, Bruce Dickinson and his clansmen won ‘best live band’ at the Brits last night. About time, they’ve only been going since the late 70′s. When they played in london last June, the merch stands were always packed, with people NEEDING their Iron Maiden t-shirt. Here’s one of the dirty secrets in the music industy- unless you sell millions of albums, bands dont see alot of money. Most of their money comes from merchandise sales and tour. For bands like Iron Maiden and Metallica who sell thousands of t-shirts at concerts this is a very sweet piece of pie, considering twickenham holds 55,000 people for concerts, and a t-shirt was £20 each, not knowing the sales figures we cant really do the maths -im betting its a HUGE number in the five figure region. But when they were a smaller band in the late 70′s early 80s The sales of iron maiden’s zombie buddy Eddie on a t-shirt help keep the band on the road until their career reached a new peak with number of the beast, where things became alittle easier financially. Cannibal Corpse’s bloody imagery that is shown on their t-shirts have kept them making a living out of their music and on tour for years.
Promotional merchandise can also help get your bands name out there.
People buy band shirts ro display their alligence to a band publically, and the shirt will be seen by other people who may be interested in the band and deicde to investigate further. The more people are exposed to your logo, the more can become interested and quickly become merch buying fans. Unless your a die hard fan, most people will buy one copy of the album (why would you need anymore?) but 2 or 3 t-shirts to wear out.
Judas Priest – Heavy Metal
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