Pvc Flat
2010
PVC boots: Evolvement Since the 60s and 70s
Gogo pvc boots were created in the 60s. The style has enjoyed a recent comeback, with certain changes that bring them more up to date. The word gogo comes from the French. “à gogo” meaning ‘abundance’ from “la gogue,” which in turn, means happiness. The word was initailly used to describe dancers in the mid sixties, and later adopted as the pvc boot style worn by those dancers.
Often of knee high height and low heel, the boots were chosen in the 60′s for accentuating the shape of the wearer’s legs. Together with micro mini skirts, they helped to profile a woman’s leg previously covered to below the knee. Gogo boots were also the start of boots as fashion rather than functionality. Until the 60′s, boots were worn by women around the farm or in the city during snow or rain. Now they had become everyday footwear.
While white pvc or leather, the boots were a hit in the US, the trend took off in the UK. Black kink boots grew in popularity and were exactly the opposite of the gogo. Usually white, kink boots were black. Gogo boots had low or flat heels and squared toes, kink boots had spiked heels and pointed toes. The two trends helped establish the boot for everyday wear that modern women currently enjoy. Gogo boots inspired many of todays styles.
Today, gogo is used to describe knee high boots worn with short bottoms like skirts or shorts. Many of today’s knee high boots evolved from the simple gogo or kink styles. The older gogo boot, however, can still be found today. Many NFL cheerleaders wear versions as part of their uniform.
Today’s retro look has returned the popularity of traditional gogo boots. But white is no longer the strongest seller. Browns, blacks and blues are popular, particularly when worn with with gauchos, denim mini skirts, Capri pants, and shorts.
Today’s pvc boots bear a resemblance to riding boots often seen in English riding stables. And even the traditional white gogo boots have enjoyed a rebirth, worn by some of today’s top celebrities.
About the Author
Full range of pvc boots in many colours and styles for a 70s party.
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